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Save the Undies Campaign Promotes New Kotex Line

The brand has introduced its new Security Untra Thin, with a 3D Capture Core and Xpress Dri Cover.

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By: Marie Redding

Senior Editor, Rodman Media

U by Kotex has launched several new features, and new pads called Security Ultra Thin. They feature the brand’s “3D Capture Core” and “Xpress Dri Cover. The company’s “Save the Undies,” marketing program is promoting the new product line.

3D Capture Core is a one-of-a-kind center that locks away wetness to help stop leaks, while the “Xpress DRI” is a cover with “crazy-fast absorption,” the brand says.

Kanchan Patkar, U by Kotex brand director, Kimberly-Clark, commented, “As the brand who created the feminine care category nearly 100 years ago, U by Kotex continues to help women manage their periods more easily and have a better feminine care experience overall. We are dedicated to breaking down barriers and introducing unique product designs that offer outstanding protection improvements.”

The “Save the Undies” campaign encourages women to create an “UnderWarrior” profile on the brand’s website. The program includes a sweepstakes, plus partnerships with vloggers who will be spotlighting the new product in upcoming videos.

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